Why you should read this book

Stop Sucking on Lemons is a practical guide to what is great service and how you can deliver it. The author Graeme Alford has accumulated a vast experience in the delivery of customer and what is world's best practice. He has owned his own businesses and brought out to Australia all of the world's leading authorities on Customer Service.

Graeme's down to earth style when combined with his humorous delivery makes this book not only extremely informative but also very entertaining.

Book Contents

1.  Defintion of Customer Service.

2.  What is great service!

3. "Can do" attitude

4.  Precise communications

5.  The Life Time Dollar Value of the Customer

6.  Complaints

7.  Complaint Marketing

8.  How to handle difficult customers

9.  The importance of your environment.

10. 26 tips for the customer service provider

DVD of Stop Sucking on Lemons

Stop Sucking on Lemons is available on DVD for only $295 plus GST and with every order for a DVD you will get 6 complementary copies of the book Stop Sucking on Lemons.